Posts Tagged ‘persuasive’

The Persuasive Power of Image

Monday, November 7th, 2011


 

Christian Bale

Image by ewanjudecolinchristian via Flickr

Today’s culture places an enormous value on image. As a result, images have become a powerful persuasive form of communication. For many, our understanding of the world is conveyed not through words, but by reading images.

We are continually influenced by the images presented in media and by the images projected by people who surround us.

Image and Ego

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Persuasive Speech Can Call for Extreme Suggestions

Tuesday, October 18th, 2011
Gloria Steinem of Ms. Magazine and the Women’s...

Image by Fortune Live Media via Flickr

The most persuasive speech can often be one that introduces an idea that is initially so shocking that we welcome “middle ground” as a desirable alternative.

An excellent example is the women’s movement in the 1960’s. Some of the more outspoken activists became very strident in their rhetoric. As a result, the movement became very polarizing.

Gloria Steinem came to the forefront with a fairly moderate approach. And most importantly, she was likable.

People were so relieved that she now represented the women’s movement that they not only welcomed her, their attitudes had shifted—toward feminism! Only a few of the stalwarts reverted back to their original position. They had seen what a zealot looked like, and they didn’t like it. Gloria, however, was someone they could live with—she moved people in her direction. In other words, she persuaded them.

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Michelle Obama and the Pain in Spain

Wednesday, August 18th, 2010
Michelle Obama, official White House portrait.
Image via Wikipedia

Michelle Obama rarely makes a false move, but the response to her recent vacation in Spain proved that critics are willing to treat her like other political figures who “step in it” when they veer off the beaten path. It can get smelly and even toxic if left to linger for too long. Some of the criticism has been harsh and Michelle has even been compared to Marie Antoinette who, when told of high unemployment and rising healthcare costs, suggested the little people eat cake.

Or something like that.

Growing up on a cattle ranch in Wyoming, I know first hand how unpleasant “stepping in it” can be. Our corrals were full of “it” and it’s stickiest when fresh. It doesn’t help that as Americans are settling for staycations, in an economy that also smells bad, the first lady is seen recently visiting private Spanish beaches and kicking up her Manolo Blahniks. As New York Times columnist Maureen Dowd observed, if she wanted a beach trip, she could have gone to New Orleans and helped clean up a pelican.

During my FBI firearms training, I learned the importance of minimizing the impact of a bad situation as soon as possible. Wait too long, and the damage can be irrevocable. These tips can work for FBI agents, Michelle Obama, and you.

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